Sorry this wrap-up is so late, dear Hubbers – conferences always knock me out for at least a week after. Anyways, I was happy to attend the “New Adulthood: Literature & Services for NA Patrons” presented by Meg Hunt Wilson, Teen Librarian & Reference Librarian in Oklahoma City, Oklahoma (my home state!) and our own Hub member manager, Molly Wetta, Collection Development Librarian at the Lawrence (Kansas) Public Library. They focused on four aspects of the NA market – what is new adult, appeal and marketing, booktalks, and library services. I was thoroughly fascinated by their presentation, and without further ado – here’s the highlights of their talk at the 2015 YALSA YA Services Symposium.
So – what is New Adult?
New adult titles are geared towards teens who are just past high school life – 18-25 years of age is the common age range. NA books began as a self-publishing phenomenon, but eventually move on to the “regular” publishing world. The books are mostly set on college campuses, are relationship centric, fast-paced, and emotionally intense. And, oooh! Are they ever steamy! As one of my teens told me when I told her about this panel: “aren’t those the books with a lot of sex in them?”