The phrase â€œDon’t judge a book by its coverâ€ has been around forever.
Adults have been telling younger readers for years that it’s what is on the inside that matters, not the cover art. However, this is like telling a child to stop making that funny face because it just might freeze that way. We’ve all heard it, but no one believes it. Similarly, you can tell readers to merely look at the book’s description to discover its appeal, but you might as well be talking to the wall. Everyone, no matter what they say, will have an emotional reaction to the cover art of a book. It’s specifically meant to draw your attention. For the most part, books look fairly similar on the inside and, without reading a bit, the only way to gauge a reaction is by looking at the cover art.
Now to take this one step further, face-out displays are a fabulous way to get someone to stop and ponder reading a book. The cover might be bright, mysterious, or just plain beautiful. But here is another question to consider: what about the book spines? Libraries and book stores will have intriguing displays showcasing books. When you hit the shelves, what makes you pick up a book? Is it the title? Is it the color of the spine, which doesn’t always match the cover of the book? Is it the font of the title? Is it a prominently displayed author name? All of these things are factors that persuade a reader to either pick up a book or pass it by.