Students went back to school a few weeks ago, and library staff are gearing up to begin fall outreach endeavors, if they haven’t begun already. Outreach is often tied to marketing so this is a great time to start thinking about marketing strategies to reach teens inside and outside of the library. YALS is here to help. In her article Top Ten Tips for Marketing to Teens (coming in the Fall issue of YALS which will be in mailboxes in mid-October), Connie Urquhart shares some ideas to help library staff working with teens think outside the box when trying to market to teen audiences.
One of ten tips suggests that staff invite teens to the library without the expectation of anything from them in return. As Urquhart puts it, “This means visiting schools/classrooms, being part of community groups, representing the library in festivals and events where teens are likely to be – all without any expectation other than generating goodwill towards the library.” This means don’t look for book checkouts or program attendance to be the result. Simply show you are interested and available. Teens will respect that you are simply there as a part of their world.
There’s a notion that teens are a hard-to-reach group, but should we be doing something different to get their attention? The other nine tips for marketing to teens, helps to answer this question, and are definitely worth reading in the Fall 2013 issue of YALS.
Let us know in the comments what new ideas you are using to market your initiatives to teens in your community.