I think we can all agree that YouTube is so popular because it fosters a sense of community and togetherness that sometimes feels unprecedented and impossible. Since its arrival on the scene in 2005, YouTube has made it possible for anyone to create an account and post original content, making it easier to disseminate information and connect with like-minded viewers than ever before. It’s the perfect site for entertainment, hosting content relating to gaming, fashion, news, comedy, education, and more.
YouTube also has the peculiar reputation of being able to launch talented content creators into stardom…and ultimately a lucrative career. In particular, talented musicians can connect with and grow their fan bases, offer insight into their creation processes, and receive immediate feedback that shapes their music. In some cases, viewers financially support the music creation process, leading to album releases and tour dates for their favorite stars.
Many musicians begin by producing cover videos, in which they play music, often popular, that has already been created. They may do a straight cover or switch up the arrangement and add their own flair. Musicians typically grow their fan bases through a range of covers, anything from movie themes to pop songs to video game arrangements. Then they often move on to producing their own original music. Continue reading Fandom 101: YouTube Musicians